What would make your audience switch?

A build recipe for founders and product teams. Design a Switchable Product with the 5P Matrix, sort features with Kano, and ship in two months.

• 5P Matrix. Pin the design choices and constraints that actually move people.
• Kano sort. Separate must-haves from delighters before you cut scope.
• Two-month deadline. A shape that forces a real v1, not a roadmap.

Sessions sync across devices. Share read-only snapshots with your team.